Why do you write blog posts? I’m going to assume it’s the same reason I do: the expectation/hope that your post will be read. One of the most effective tools a blogger has for getting their post read is the headline.
Think of your post as a book and the headline its title. Now imagine your book (post) in a gigantic library filled with tens of thousands of other books. Your target audience is browsing among the bookshelves, scanning the titles for something of interest. A tiny handful of the titles they see might compel them to take the book off the shelf and flip through the pages.
Research suggests that eight out of 10 people will read your headline, but only two out of 10 will read the rest of what you wrote. What we are talking about here is click-throughs; i.e. when a user clicks on a hypertext link which points to another website. Your website.
This article is part of a two-part series on mastering the art of writing compelling headlines, meaning headlines that will optimize your click-throughs. In Part 1, we’ll go over some essential tips and tricks for how to write headlines that get a result. In Part 2, we will get into formulas you can use when building your headlines.
As you go through the tips and tricks below, think about the headlines you see in sidebars every day that you are most likely to click on and whether or not these tips apply.
We’ll start with “Things to Do” and then move on to “Things Not to Do.”
I hope all of the above is helpful to you. If anyone out there has more tips to share, feel free to comment. We’d love to hear from you.
Stay tuned for Part 2 where we get into formulas you can use to help build your headline. As always, happy blogging!