What types of blogs do you visit regularly?
I’m not referring to those you hit once because you clicked on a link and then bounce right out of. I’m talking about the blogs you save to favorites, come to again and again, subscribe to, and perhaps even post comments on. Which ones come to mind?
Have you thought of at least one? Okay, now ask yourself why. What makes you a repeat visitor? For most people it is about useful, meaningful information they can trust. One of the best ways you can do this is through establishing online authority.
Here is as good a definition of online authority I have seen:
“[Being an online authority is ] Becoming a thought leader on a specific topic and translating that knowledge in a meaningful way on the web.” — Vinny La Barbera
Unless you are a respected and recognizable brand with built-in credibility–such as Martha Stewart, Consumer Reports, Mayo Clinic–you will need to make some effort to establish yourself as an authority or thought leader in your niche. I would even go so far as to say that It is a strategic imperative if you want to gain repeat visitors.
Connecting with your readers is an important first step to gaining their respect and establishing yourself as an authority in your niche. Building connections on a blog is a series of steps that mirrors the real life process of building relationships. It takes some effort but yields huge rewards.
How do you go about making a new friend? First you are introduced. Then, you develop a casual, friendly relationship. In time, the casual relationship deepens and becomes true friendship. Connecting with readers follows the same process. Let’s walk through it so you can see what I mean.
It all starts with the About Me page. Do not underestimate the importance of the About Me page in establishing a connection with your readers. It should have a photo and a bio that resonates with your readers and shows them that you know what you’re talking about. By letting your readers know about your background and what you have accomplished or experienced, you will build their confidence in you and increase your status as an authority.
Professional writer and blogger.